"10 Days of Rich Skin" felt like the perfect moment to share the influences that shaped Aziki Body. The past four days we've explored beauty and wellness practices privy to our culture... black culture. I believe we can all agree there's some sort of understanding that black beauty culture is a generally shared and all inclusive experience. The infamous Vaseline facials as young children, and being Shea or Cocoa buttered down after bathtime, is one of those "if you know, you know" instances.
I'm grateful to be a part of gang, and I'm more glad that African Beauty has established its place in the mainstream beauty world. However, a common issue I've noticed with A-Beauty though is its emphasis on the natural factor of it, which gets so overhyped, it undervalues the lavishness of, and within the whole experience. It's commonly deemed as inexpensive, natural products that just seem to get the job done.
I don't believe this was purposely done. A- Beauty took the beauty industry by storm for its hot price point and effectiveness. However, in the pursuit of authenticity and simplicity, the opulence and luxury integral to African Beauty got lost in translation.
In my emotional quest to redefine beauty standards, I aim to celebrate not just the natural, but the extravagant facets of African Beauty. I created Aziki Body to elevate the conversation, bringing forth a fusion of tradition and modern luxury that goes beyond transformational skincare and 10 Days of Rich Skin is a mere testament to this indulgent journey you're a part of.